It doesn’t matter who you talk to, product owners always want more affiliates. Not only does it increase your sales and profits, but it also allows you to spend more time improving your product and less time marketing. The problem is that the secret has been out for a while and recruiting the top affiliates is more difficult than ever. Fortunately, there are several things that you can do in order bring in more affiliate marketers and just as importantly, keep them focused on your products. Here are 5 keys to reeling in more affiliates in less time.
1. Set the Right Payout
Affiliates aren’t in it for fun, they are running a business just like you are. In order for them to invest the time it takes to generate sales, they expect to be compensated. Setting the right commission level can be difficult, but it is something that needs to be taken very seriously. The easiest thing to do is investigate other programs within your niche and set a comparable rate of payment. Another option is to set either a very high initial payout or a lower initial payout with a higher potential of up-sell or recurring commissions.
2. Your Product Must Be Original
If you want to attract the elite affiliate marketers, then you need to give them something original to promote. Some affiliate marketers will promote anything, which is fine, but most of the serious marketers that have invested thousands building hyper-targeted lists and building relationships with their lists want to promote products that can’t be found anywhere else.
3. You Need a Quality Product
It may seem obvious that having a quality product will only help you generate sales and recruit affiliates. The thing that is often overlooked by product creators is that affiliate marketers promote quality products for two reasons. The first is that quality products are simply easier to promote. The second, and more important, is that quality products have a lower refund rate. Refunds are not only a hassle for you, but your affiliates as well.
4. Build a Reputation Among Affiliates
Affiliate marketers don’t exist in a vacuum They talk to each other directly, through forums, and at events. If you treat your affiliates poorly, everyone will find out. On the other hand, if you treat your affiliates well, they will actually help you recruit more affiliates. This is especially important if you create new products regularly, because a good reputation will ensure that your best affiliates will promote every product that you release.
5. Give Them the Tools That They Need
Affiliate marketers expect to have the basic tools provided for them like banner ads, text ads, and a product review at minimum. By providing additional tools, you will not only improve your reputation among affiliates, but will also ensure that they are always promoting your products. The best affiliate marketers will often contact you and ask for exactly what they need. Not only should you give it to them, but also release those same resources to the rest of your affiliates.
Recruiting more affiliates isn’t as easy as most people think. It takes time, resources, and a dedication to the task at hand. Fortunately, by implementing these 5 tips, you can not only increase your number of affiliates in general, but also reel in the best affiliates in your niche.