4 Essential Promotional Items You Must Give Your Affiliates

4 Essential Promotional Items You Must Give Your Affiliates


One of the most fundamental rules of creating and managing a stable of affiliate marketers is that you must provide them with the promotional tools that they need to succeed. The number of methods that affiliate marketers will use to promote your product continues to grow and you don’t need to provide them with absolutely everything that they will use. However, the core resources that have long be considered a baseline standard are still the same. If you don’t provide these tools to your affiliates, you shouldn’t expect them to hang around very long. Here is a quick look at the 4 essential promotional items that you must provide your affiliates.

1. Banners
Banners have long been the most common way that affiliates promote products. It requires very little effort on their part and can provide very effective results. There are a number of different banner sizes that are currently being used on a regular basis. If you don’t want to create a banner of every shape and size, then focus on the most popular and the highest converting. Normally this will include at least one leader board, both horizontal and vertical, a 125×125 box, and one larger box either 250×250 or 300×250. In general both static and flash banners should be provided.

2. Pops
Another common tools that should be provide is a pop script of some kind, preferably several. These scripts create promotional pop boxes. Some of the most commonly used scripts include pop-ups, pop-unders, and slide-ins. In general, they don’t need to be too sophisticated because a majority of the top affiliate marketers will modify them or use their own scripts. However, by providing them, it gives affiliates a base that they can alter if needed.

3. Content
Content is also considered to be a required tool that you must provide affiliates, although there isn’t a standard as to what the content needs to be. Some of the most common include articles, blog posts, auto responder messages, small rebrandable reports, and social networking content such as a series of tweets or Facebook posts. You also need to decide whether you want the content to be promotional, a review, or a combination of the two.

4. Splash Pages
The final essential tool that you need to provide your affiliates is a splash page. Some affiliate managers create opt in pages, landing pages, or simple one-page ads. This could be video, audio, text, or a combination. There are a lot of options when it comes to creating a splash page so feel free to have some of your affiliates test them out and make changes as necessary.

Bonus Tip:

While providing all of these tools is necessary, they shouldn’t be available to the public. There was a point in time where most affiliate programs were supported with little more than a public page that had all of these tools. This is no longer the case. It will be difficult for your to convince an affiliate marketer to promote your product when everything is so easily accessible to the public. This undermines the affiliate marketers chance of getting credit for the sale. Savvy shoppers, especially if you are in the tech or internet marketing industry, will try to sign up to be an affiliate simply to get their own discount on the product. By using an easy to use tool like the Magic Affiliate plugin, you can keep everything private and your affiliates happy.

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